One of the biggest tech events of the fall season did not disappoint. With Apple’s iPhone 13 introduced to the world on September 14, the company unveiled a slew of new features and updates to previous models, once again proving that if you wanted a smartphone this was the one to have.
With the iPhone 13 Pro and iPhone 13 Pro Max models for the premium-feature enthusiasts, they also showcased the more cost-friendly iPhone 13 and iPhone 13 mini models. This offered even more opportunities for people to own the insanely popular mobile device.
All of the iPhone 13 features are great, improving on previous capabilities and adding some slick new ones as well. But which one is right for you? That depends on what you want. But whether you keep your iPhone 12 or upgrade to the latest and greatest 13, below are Apple’s best new product features to help you decide.
- A15 Bionic with 5-core GPU
A15 Bionic is the fastest chip in a smartphone and comes with the iPhone 13. In fact, it is up to 50 percent faster than other smartphone chips out there. It allows for faster performance and better power efficiency, which always comes in handy. The A15 Bionic is available in all models, so no matter which one you choose, you still win.
- Improved Camera
Upgraded cameras are something every Apple fan looks forward to with each iPhone iteration. The new 3X Tele lens on the iPhone 13 Pro offers up to 15X digital zoom and 3X optical zoom on videos, which is an improvement over the previous model. Better cameras make all the difference, even if the improvement is incremental.
- Animated Wallpapers
Ok, this isn’t the most incredible update, but it is cool. What makes smartphones, and in particular, the iPhone, so special are the little details users come to expect. The four live wallpaper patterns have different color schemes, and on your lock screen, these light bars animate. This feature is available only on iPhone 13 Pro and iPhone 13 Pro Max.
- iOS 15
With a new iPhone comes a new iOS, available to all iPhone owners. iOS 15 introduces some incredibly powerful new features that make your iPhone 13 experience even better.
- Focus Mode
The highly customizable Focus mode offers settings that can allow only certain apps and people to alert you at specific times or locations while blocking others. This is convenient for obvious reasons, and you can even customize home screens that appear during each Focus time. Pretty cool.
- Live Text
This is a great feature – users can now pull and paste text copied from an image or website. This cuts down on that tired copy/paste issue and is executed in a way that is fast and easy.
- Drag and Drop
Another pullover from the iPad is the drag-and-drop option across apps. A lot of folks are excited about this one, as it serves multiple purposes.
- App Tracking Control
Apps tracking you is nothing new, but your control over them with a new Apple device is. Head over to your Settings > Privacy and choose “Tracking.” There you’ll find a few options that let you customize each app or turn them all off. Privacy is key, and Apple knows this.
What Is REAL Messenger?
REAL Messenger is an app designed to help agents promote their listings and themselves.
Social media is table stakes now. But not all apps are created equal. Facebook is for friends. Instagram is for interests and LinkedIn is for work connections. So why shouldn’t real estate has its own social media platform that brings together a global community of agents, buyers, and sellers?
We’ve learned that there’s power in a platform to find what you’re looking for, to share, and to chat — opening doors and elevating your presence. We’ve watched how people become influencers with followers who devour every post. These influencers don’t have to pay to promote themselves, they’ve built their audience through content, personality, and what they stand for.
In contrast, real estate has become “pay-to-play,” restricting agents from showcasing their listings on well-known real estate platforms, unless they pay (a lot!) to promote them. Agents have lost control in the real estate process, while big proptech profits from agents’ hard-earned listings.
Social media meets real estate
Imagine a social media outlet just for real estate — one like Instagram or WhatsApp geared 100% to our industry. The audience is engaged in real estate. Agents connect to share information about listings with one another or potential buyers and sellers – and retain those connections. Agents can even share their knowledge of properties before they are listed publicly.
It’s now all possible with the REAL Messenger app, an incredibly fast social media platform for real estate agents to promote their listings and share their styles and specialties, as well as their sales history and approach. Integrated into the app is an easy chat feature that replaces the need for cold calls, excessive emails, and online ads that don’t yield much return on investment.
Giving agents back control
From the agents’ perspective, sites and apps like Zillow are taking listing information from MLS agreements, repackaging it to promote it on their sites, then selling the information back to the agents who owned it in the first place! Agents end up paying these sites expensive advertising fees. And while many agents use Instagram to let their followers know about their listings, they are not really targeting a real estate-specific audience. WhatsApp is also used for secure, data-encrypted conversations ensuring quick exchanges of information. But how can an agent build their business when they’re promoting to people who are not in the market? Our formidable team of developers created the best of all worlds for the world of real estate — it’s like Instagram with a secure chat feature similar to that of WhatsApp.
The REAL advantage
Self-branding and inbound marketing is built into REAL. Agents brand themselves by creating content that showcases their listings, providing information buyers will need, and sharing their successes with transactions. Agents use the app’s three-point rating system to describe their listing and other important characteristics.
Potential buyers can search for anything specific to their interests (i.e., a home with a patio, a garden, or a swimming pool) in particular zip codes. They can also browse by scrolling through the listings to find the hottest, most popular real estate properties in their areas. These potential buyers can follow agents whose posts resonate with their preferences and interests, expanding agents’ networks.
Deepfakes are fake videos created using digital software, machine learning, and face swapping. Deepfakes are computer-created artificial videos in which images are combined to create new footage that depicts events, statements, or actions that never actually happened. The results can be quite convincing. Deep fakes differ from other forms of false information by being very difficult to identify as false.
How do deepfakes work?
The basic concept behind the technology is facial recognition, users of Snapchat will be familiar with the face swap or filter functions which apply transformations or augment their facial features. Deep Fakes are similar but much more realistic. Fake videos can be created using a machine learning technique called a “generative adversarial network” or GAN. For example, a GAN can look at thousands of photos of Beyonce and produce a new image that approximates those photos without being an exact copy of any one of the photos. GAN can be used to generate new audio from existing audio, or new text from the existing text – it is a multi-use technology. The technology used to create Deep Fakes is programmed to map faces according to “landmark” points. These are features like the corners of your eyes and mouth, your nostrils, and the contour of your jawline.
When seeing is no longer believing
While the technology used to create deep fakes is a relatively new technology, it is advancing quickly and it is becoming more and more difficult to check if a video is real or not. Developments in these kinds of technologies have obvious social, moral, and political implications. There are already issues around news sources and the credibility of stories online, deep fakes have the potential to exacerbate the problem of false information online or disrupt and undermine the credibility of and trust in news, and information in general.
The real potential danger of false information and deep fake technology is creating mistrust or apathy in people about what we see or hear online. If everything could be fake does that mean that nothing is real anymore? For as long as we have had photographs and video and audio footage they have helped us learn about our past and shaped how we see and know things. Some people already question the facts around events that unquestionably happened, like the Holocaust, the moon landing, and 9/11, despite video proof. If deepfakes make people believe they can’t trust video, the problems of false information and conspiracy theories could get worse.
False news can lead to false memories
One of the most common concerns and potential dangers of deep fakes and false information, in general, is the impact it can have on democratic processes and elections.
A recent survey from UCC confirmed that people recall fake news more than real news. The results of the survey indicated that voters may form false memories after seeing fabricated news stories, especially if those stories align with their political beliefs, according to a new study. The researchers suggest the findings indicate how voters may be influenced in upcoming political contests, like the 2020 US presidential race.
The author of the report Dr. Gillian Murphy added; “This demonstrates the ease with which we can plant these entirely fabricated memories, despite this voter suspicion and even despite an explicit warning that they may have been shown fake news,”.
What Is Cognitive Computing?
Cognitive computing is the use of computerized models to simulate the human thought process in complex situations where the answers may be ambiguous and uncertain. The phrase is closely associated with IBM’s cognitive computer system, Watson.
Computers are faster than humans at processing and calculating, but they have yet to master some tasks, such as understanding natural language and recognizing objects in an image. Cognitive computing is an attempt to have computers mimic the way a human brain works.
To accomplish this, cognitive computing makes use of artificial intelligence (AI) and other underlying technologies, including the following:
- Expert systems
- Neural networks
- Machine learning
- Deep learning
- Natural language processing (NLP)
- Speech recognition
- Object recognition
Cognitive computing uses these processes in conjunction with self-learning algorithms, data analysis, and pattern recognition to teach computing systems. The learning technology can be used for speech recognition, sentiment analysis, risk assessments, face detection, and more. In addition, it is particularly useful in fields such as healthcare, banking, finance, and retail.
How Does Cognitive Computing Work?
Systems used in the cognitive sciences combine data from various sources while weighing context and conflicting evidence to suggest the best possible answers. To achieve this, cognitive systems include self-learning technologies that use data mining, pattern recognition, and NLP to mimic human intelligence.
Using computer systems to solve the types of problems that humans are typically tasked with requires vast amounts of structured and unstructured data fed to machine learning algorithms. Over time, cognitive systems are able to refine the way they identify patterns and the way they process data. They become capable of anticipating new problems and modeling possible solutions.
For example, by storing thousands of pictures of dogs in a database, an AI system can be taught how to identify pictures of dogs. The more data a system is exposed to, the more it is able to learn and the more accurate it becomes over time.
To achieve those capabilities, cognitive computing systems must have the following attributes:
- Adaptive. These systems must be flexible enough to learn as information changes and as goals evolve. They must digest dynamic data in real time and adjust as the data and environment change.
- Interactive. Human-computer interaction is a critical component of cognitive systems. Users must be able to interact with cognitive machines and define their needs as those needs change. The technologies must also be able to interact with other processors, devices, and cloud platforms.
- Iterative and stateful. Cognitive computing technologies can ask questions and pull in additional data to identify or clarify a problem. They must be stateful in that they keep information about similar situations that have previously occurred.
- Contextual. Understanding context is critical in thought processes. Cognitive systems must understand, identify and mine contextual data, such as syntax, time, location, domain, requirements, and a user’s profile, tasks, and goals. The systems may draw on multiple sources of information, including structured and unstructured data and visual, auditory, and sensor data.
Examples and applications of cognitive computing
Cognitive computing systems are typically used to accomplish tasks that require the parsing of large amounts of data. For example, in computer science, cognitive computing aids in big data analytics, identifying trends and patterns, understanding human language, and interacting with customers.
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