Connect with us

Future

Fitbit Acquired By Google For Just $2.1 Billion

Published

on

Google recently confirmed that the company had acquired Fitbit. Reportedly, Google will pay $7.35 per share in an all-cash deal for the company’s wearables that values Fitbit at $2.1 billion. 

Fitbit is now out of troubled waters as the company’s price has fluctuated significantly as it worked to adjust to a fast-paced changing market and fumbled upon some of its recent launches.

In the summer of 2015, Fitbit hit at an all-time high of $51.90, but plummeted and went as low as $2.81 just this August after more than two years hovering below $7. 

Saved By The Bell

This pattern ended drastically after the first reports of Google’s interest began to surface in September.  

The merger could ultimately be beneficial for both companies as Google struggled to make much of a mark in the wearables industry. However, wearables are still a growing market. 

Google is now investing a lot of its in-house development; acquiring Fitbit illustrates and redirects one of the company’s goals, which is to focus and be one of the leading dominant players on the wearables industry. 

Rick Osterloh, SVP of Google device, has announced this deal through his blog post. “Fitbit has been a true pioneer in the industry and has created engaging products, experiences, and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software, and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.” 

Osterloh also mentioned and stressed reassurance that the upcoming access to health data and other information will not be used for advertising. The executive reiterates that Fitbit health and wellness data will not be used for Google Ads and will give users the option to review, move, or delete their data. 

While Fitbit struggled in maintaining its growth in recent years, the company first pioneered and then dominated the wrist-worn tracker space, but in more recent years, it has suffered as smartwatches have engulfed and taken over Fitbit’s tracker territory. Although, we must note that the Fitbit was still able to succeed with the Versa watch, the result of attaining Pebble, Vector, and Coin, while working to swivel much of its attention to healthcare. 

Fitbit’s long-term vision since it started 12 years ago, was to make everyone in the world healthier. 

“Today, I’m incredibly proud of what we’ve achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life. Google is an ideal partner to advance our mission. With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.” Fitbit CEO and co-founder James Park said in a statement.

Working Out The Details

Google has released a statement saying that both companies aim to spur innovation in wearables and build helpful products to benefit a bigger audience around the world. 

At the moment, there is no immediate word on how the deal will impact both companies. The anticipated deal will close at some point next year, pending the regulatory standard and the stockholder’s approval. 

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Design

Five Ways On How To Transform Your House Into A Smart Home

Published

on

There are no specific requirements to make your smart home, well smart. Installing one or more different smart devices into your home would categorize your home as a smart home. You can make your home as smart as you want it to be. There are many different devices that can be installed to enhance your home living.

  1. Choose your smart home assistant

The first step to making your home into a smart home is choosing your assistant. The most popular voice-controlled assistants are the Google Home and Amazon Echo. These devices are similar but still have differences. The assistant will help you to use your other smart devices. Say “O.K Google, turn on the lights” or “Alexa, play music”.  

When selecting other devices for your smart home, make sure that those devices are compatible with your assistant. 

  1. Invest in Smart Lights

With smart lighting you can walk into your home and say “Alexa, I am home” and program which lights you would like to turn on once that is said. Some of the options can dim and have multi-colors. Smart lighting can also be controlled from a phone app which allows you to control your home lights even when you’re not at home. This is a great security feature if you’re away from home or on vacation but don’t want your home to appear empty. Some systems require a bridge to connect the device to Wi-Fi. The bridge allows you to control multiple devices all at once and when you are outside of your home. 

  1. Smart Plug

The smart plug is a great way to start turning your home into a smart home. These plugs can be found for as cheap as $15 a plug. You will be able to use an app to turn on/off what is plugged in or use voice activation from your assistant when you’re at home. For example, the app will allow you to turn off your bedroom light from miles away. You can control when your plugins are using energy or not to stay energy efficient. Schedules can be created to turn on/off certain devices at specific times. There are also smart plugs designed for the outdoor elements so you can conveniently control your patio or holiday lights with ease. 

  1. Smart Thermostat

A smart thermostat is a great way to be energy efficient by tracking your usage. This thermostat will allow you to improve your energy use by sensing patterns in the home to adjust the temperature based on movement at certain times of the day. You can see on your app the daily and monthly energy history and where you can cut back to save energy and money.

  1. Home Security

Smart cameras can be placed inside or outside of the home. These cameras connect to an app allowing you to watch what is happening inside or outside of your home wherever you are at. The app will notify you when motion is detected on the cameras. If you choose to install cameras, make sure that you are on a secure network to keep your private life confidential.

Continue Reading

Business

Top Three Tech Start-Ups To Watch in 2022

Published

on

The enterprise tech startup sector is packed with companies capitalizing on growing demand — even amid the disruptions caused by the pandemic — for tools in the world of big data, devops, cloud, mobility, the internet of things and cybersecurity. 

According to Gartner, global IT spending is expected to grow by 6.2% this year, with total spending  projected to hit $3.9 trillion. The unprecedented acceleration of digital transformation in 2020 to satisfy the move to remote work, changes to education and new social norms presented by lockdowns has largely offset the early hit to IT spending caused by the COVID-19 outbreak.

Despite a rocky year, funding hotspots emerged from during the pandemic, with Massachusetts in the US, India, Indonesia, Israel, Australia and New Zealand, France, Belgium, and Brazil all reporting above average levels of funding.

“COVID-19 has shifted many industries’ tech-quilibrium,” said John-David Lovelock, distinguished research vice president at Gartner. “Greater levels of digitalization of internal processes, supply chain, customer and partner interactions, and service delivery is coming in 2021, enabling IT to transition from supporting the business to being the business. The biggest change this year will be how IT is financed, not necessarily how much IT is financed.” 

In this list, we highlight some of the hottest startups building software and services aimed at large enterprise customers, who their customers are, their funding so far and how close they might be to initial public offerings (IPOs) or acquisition in 2022.

  1. Cockroach Labs

Cockroach Labs is a software firm that develops commercial database management systems. Founded in 2015 by three ex-Google employees, it’s best known for CockroachDB, a cloud-native, distributed SQL database that provides “next-level consistency, ultra-resilience, data locality, and massive scale to modern cloud applications.”

Amid the COVID-19 outbreak, Cockroach Labs saw its revenue more than double in 2020, thanks in part to wide-spread cloud adoption. The startup expects to see similar levels of growth this year and claims to be on track to double its workforce from 200 to 400 employees by the end of 2021.

  1. Cohesity

There are a lot of factors that make Cohesity a ‘hot’ enterprise startup: unique technology, a founder on his second act after co-founding the now public software company Nutanix and $250 million in funding from SoftBank’s Vision Fund. 

The startup was originally pitched as a cheaper way for enterprises to store what it calls “secondary data” — backups, files, test/dev and analytics data — all monitored using a single cloud platform. It has since expanded into other areas of enterprise data management, including analytics, security and rapid recovery.

  1. Confluent

Founded by the creators of open-source Apache Kafka, Confluent is a commercial version of the software that helps developers manage system and application messaging at high volume and add real-time streaming data to their apps. 

Kafka has proved popular with companies like LinkedIn, which uses the technology for activity stream data and operational metrics; Netflix for real-time monitoring and its event-processing pipeline; and Spotify, where it’s used as part of the company’s log delivery system. 

The idea behind Confluent is to make it easier for companies that don’t have a surfeit of developer power to harness Kafka.

Continue Reading

Featured

A Beginner’s Guide To Flying Your Drone

Published

on

You’ve picked up a drone, congratulations! You have taken the first step into a fun new world. A limitless world with new perspectives and freedoms that come with being un-tethered by gravity, free to travel the skies any way that you choose. Drones can be fun to fly as a hobby, or perhaps you want to create inspiring aerial photography. While this can be a little intimidating at first, with a few simple steps you can take to the skies and master your aerial platform in a safe and controlled way. Today we’ll take a look at some of the important steps and elements that come with flying a drone.

How Well Do You Know Your Drone?

Before going airborne, take a few minutes to become familiar with your drone. Learn about the controls, settings, and discover key information about the battery performance. It’s also a good idea to do some research about air traffic and drone rules in your area.

Even if you have never flown a drone before, you can become a master in a short amount of time with some practice. Many drones offer beginner modes and simulators that allow you to get used to the controls and fly in a safe way, without putting your drone or anyone else in harm’s way. Many of the drones in the DJI lineup offer both a simulator that connects the controller to your phone or tablet and a beginner mode that restricts the drone altitude and speed. These two modes provide a great opportunity for novice pilots to build their confidence before embarking on a full-fledged flight.

Drone Controls

Many drones on the market use a standard controller layout, consisting of control sticks and buttons. While the appearance of some controllers can differ in shape and size, the fundamental controls are the same. For the sake of simplicity, today we’ll talk about the modes commonly found on consumer drones like the Mavic, Phantom, and Spark.

Pushing the left joystick up causes the drone to fly up while pushing the joystick down causes the drone to descend. Alternatively, pushing this joystick to the left and right rotates the drone to the left and right, respectively.

The right stick controls the drone’s heading or movement. Pushing the right joystick up, down, left, and right causes the drone to move forward, backward, left, and right, respectively.

You will most likely also have several buttons that allow you to control the camera. These controls can take photos, record video, tilt or pan the camera, as well as give you access to menus. It can help to learn what each button does before flying.

The drone control layout is quite intuitive and easy to operate. Just be sure to remember which side of the drone is the front, so that you can remember which way is forward and backward. For added safety, keep your drone in GPS mode while flying; so that it hovers and maintains its position if the input to the control sticks is ceased.

Pre-Flight Checklist

  • Check the physical condition of the drone. Look for signs of wear, or cracks in the propellers;
  • Check the rules and regulations for the area you plan to fly in;
  • Check that your batteries are charged and have adequate power for flight;
  • Check that your controller and drone are properly connected;
  • Pay attention to the weather conditions;
  • Check that the immediate area around your drone to determine if it’s clear to take off and land;
  • Check your camera settings. Being able to see what your drone sees makes for safer flight;
  • Be sure there’s a memory card in your drone if you plan to take pictures or video;
  • Announce to anyone close to the drone that you are about to take off;
  • Monitor the drone settings as you fly.

Continue Reading

Trending