The world of green technology solutions within the construction industry is fast improving, and countless definitions exist regarding what green technology is as well as its related benefits. Simply put, green technology in the construction industry involves producing new buildings that incorporate one or more aspects of environmentally friendly solutions. Building green has raised the bar for the housing industry in its entirety by establishing new standards for livability and sustainability.
What is more remarkable is that companies with green solutions have also improved financial efficiency, when compared to conventional businesses that do not implement green applications. Business survival in the current harsh economic times calls for efficiency and innovations. As a result, green remodeling and building are quickly becoming hallmarks of contemporary business efficiency.
Green Technology Benefits within the Construction Industry
- Reduced Expenditures
While the procurement and installation costs of green buildings might be slightly more expensive initially, the long-term benefits are more reasonable for your business overall. These particular types of technologies are designed to use resources more efficiently, which in turn, leads to reduced costs for owners. Many companies are realizing the need for green technologies and are slowly adopting such methods in their businesses. For instance, buildings that incorporate solar energy systems use up to 70% less electricity than conventional systems, according to the U.S Department of Energy.
- Environmental Benefits
Perhaps the single most significant benefit of building utilizing green solutions is the environmental impact. Conventional technologies, such as petroleum generators, for example, cause extensive damage to the environment, thus making it essential that businesses opt for green technologies. In particular, green technology helps reduce a business’s carbon footprint, reduces waste, conserves water, and consumes reduced energy as compared to traditional technologies.
- Creates Employment
The green energy sector is responsible for a host of job opportunities on the market today. There is a need for people with adequate expertise when it comes to sustainable solutions in the construction industry. The green energy sector is a developing market niche that is here to stay for many generations to come. As a result, many employment options come up for people, and some of them include environmental health engineers, solar energy experts, and efficient lighting experts as well.
- Tax Incentives
Buildings that have satisfactory green solutions in place, whether residential or commercial, are eligible for government tax rewards. In most cases, the building will be assessed for working green solutions such as photovoltaic cells, solar heaters, geothermal power, or even small wind systems. The government will provide tax incentives to entice businesses to adopt green solutions in their daily operations.
Benefits to a Construction Company
There is hardly any denying that businesses are always looking for alternative solutions to help cut down on costs. To be specific, construction businesses can benefit from green energy solutions in many ways. Countless studies have shown that there is a compelling need for construction businesses to adopt green technologies. The main theory is that green buildings are not just about maintaining the environment, but sustainable solutions make genuine sense for a construction company. It is important to note that businesses adopting green solutions are more likely to attract clients than their counterparts. This particular type of benefit relates to the corporate social responsibility of the given company whereby they are inclined to give back to society in one way or another. Clients will see that the given company is concerned with preserving the environment, thus increasing the chances of their company being selected for a particular job.
What Is REAL Messenger?
REAL Messenger is an app designed to help agents promote their listings and themselves.
Social media is table stakes now. But not all apps are created equal. Facebook is for friends. Instagram is for interests and LinkedIn is for work connections. So why shouldn’t real estate has its own social media platform that brings together a global community of agents, buyers, and sellers?
We’ve learned that there’s power in a platform to find what you’re looking for, to share, and to chat — opening doors and elevating your presence. We’ve watched how people become influencers with followers who devour every post. These influencers don’t have to pay to promote themselves, they’ve built their audience through content, personality, and what they stand for.
In contrast, real estate has become “pay-to-play,” restricting agents from showcasing their listings on well-known real estate platforms, unless they pay (a lot!) to promote them. Agents have lost control in the real estate process, while big proptech profits from agents’ hard-earned listings.
Social media meets real estate
Imagine a social media outlet just for real estate — one like Instagram or WhatsApp geared 100% to our industry. The audience is engaged in real estate. Agents connect to share information about listings with one another or potential buyers and sellers – and retain those connections. Agents can even share their knowledge of properties before they are listed publicly.
It’s now all possible with the REAL Messenger app, an incredibly fast social media platform for real estate agents to promote their listings and share their styles and specialties, as well as their sales history and approach. Integrated into the app is an easy chat feature that replaces the need for cold calls, excessive emails, and online ads that don’t yield much return on investment.
Giving agents back control
From the agents’ perspective, sites and apps like Zillow are taking listing information from MLS agreements, repackaging it to promote it on their sites, then selling the information back to the agents who owned it in the first place! Agents end up paying these sites expensive advertising fees. And while many agents use Instagram to let their followers know about their listings, they are not really targeting a real estate-specific audience. WhatsApp is also used for secure, data-encrypted conversations ensuring quick exchanges of information. But how can an agent build their business when they’re promoting to people who are not in the market? Our formidable team of developers created the best of all worlds for the world of real estate — it’s like Instagram with a secure chat feature similar to that of WhatsApp.
The REAL advantage
Self-branding and inbound marketing is built into REAL. Agents brand themselves by creating content that showcases their listings, providing information buyers will need, and sharing their successes with transactions. Agents use the app’s three-point rating system to describe their listing and other important characteristics.
Potential buyers can search for anything specific to their interests (i.e., a home with a patio, a garden, or a swimming pool) in particular zip codes. They can also browse by scrolling through the listings to find the hottest, most popular real estate properties in their areas. These potential buyers can follow agents whose posts resonate with their preferences and interests, expanding agents’ networks.
Deepfakes are fake videos created using digital software, machine learning, and face swapping. Deepfakes are computer-created artificial videos in which images are combined to create new footage that depicts events, statements, or actions that never actually happened. The results can be quite convincing. Deep fakes differ from other forms of false information by being very difficult to identify as false.
How do deepfakes work?
The basic concept behind the technology is facial recognition, users of Snapchat will be familiar with the face swap or filter functions which apply transformations or augment their facial features. Deep Fakes are similar but much more realistic. Fake videos can be created using a machine learning technique called a “generative adversarial network” or GAN. For example, a GAN can look at thousands of photos of Beyonce and produce a new image that approximates those photos without being an exact copy of any one of the photos. GAN can be used to generate new audio from existing audio, or new text from the existing text – it is a multi-use technology. The technology used to create Deep Fakes is programmed to map faces according to “landmark” points. These are features like the corners of your eyes and mouth, your nostrils, and the contour of your jawline.
When seeing is no longer believing
While the technology used to create deep fakes is a relatively new technology, it is advancing quickly and it is becoming more and more difficult to check if a video is real or not. Developments in these kinds of technologies have obvious social, moral, and political implications. There are already issues around news sources and the credibility of stories online, deep fakes have the potential to exacerbate the problem of false information online or disrupt and undermine the credibility of and trust in news, and information in general.
The real potential danger of false information and deep fake technology is creating mistrust or apathy in people about what we see or hear online. If everything could be fake does that mean that nothing is real anymore? For as long as we have had photographs and video and audio footage they have helped us learn about our past and shaped how we see and know things. Some people already question the facts around events that unquestionably happened, like the Holocaust, the moon landing, and 9/11, despite video proof. If deepfakes make people believe they can’t trust video, the problems of false information and conspiracy theories could get worse.
False news can lead to false memories
One of the most common concerns and potential dangers of deep fakes and false information, in general, is the impact it can have on democratic processes and elections.
A recent survey from UCC confirmed that people recall fake news more than real news. The results of the survey indicated that voters may form false memories after seeing fabricated news stories, especially if those stories align with their political beliefs, according to a new study. The researchers suggest the findings indicate how voters may be influenced in upcoming political contests, like the 2020 US presidential race.
The author of the report Dr. Gillian Murphy added; “This demonstrates the ease with which we can plant these entirely fabricated memories, despite this voter suspicion and even despite an explicit warning that they may have been shown fake news,”.
What Is Cognitive Computing?
Cognitive computing is the use of computerized models to simulate the human thought process in complex situations where the answers may be ambiguous and uncertain. The phrase is closely associated with IBM’s cognitive computer system, Watson.
Computers are faster than humans at processing and calculating, but they have yet to master some tasks, such as understanding natural language and recognizing objects in an image. Cognitive computing is an attempt to have computers mimic the way a human brain works.
To accomplish this, cognitive computing makes use of artificial intelligence (AI) and other underlying technologies, including the following:
- Expert systems
- Neural networks
- Machine learning
- Deep learning
- Natural language processing (NLP)
- Speech recognition
- Object recognition
Cognitive computing uses these processes in conjunction with self-learning algorithms, data analysis, and pattern recognition to teach computing systems. The learning technology can be used for speech recognition, sentiment analysis, risk assessments, face detection, and more. In addition, it is particularly useful in fields such as healthcare, banking, finance, and retail.
How Does Cognitive Computing Work?
Systems used in the cognitive sciences combine data from various sources while weighing context and conflicting evidence to suggest the best possible answers. To achieve this, cognitive systems include self-learning technologies that use data mining, pattern recognition, and NLP to mimic human intelligence.
Using computer systems to solve the types of problems that humans are typically tasked with requires vast amounts of structured and unstructured data fed to machine learning algorithms. Over time, cognitive systems are able to refine the way they identify patterns and the way they process data. They become capable of anticipating new problems and modeling possible solutions.
For example, by storing thousands of pictures of dogs in a database, an AI system can be taught how to identify pictures of dogs. The more data a system is exposed to, the more it is able to learn and the more accurate it becomes over time.
To achieve those capabilities, cognitive computing systems must have the following attributes:
- Adaptive. These systems must be flexible enough to learn as information changes and as goals evolve. They must digest dynamic data in real time and adjust as the data and environment change.
- Interactive. Human-computer interaction is a critical component of cognitive systems. Users must be able to interact with cognitive machines and define their needs as those needs change. The technologies must also be able to interact with other processors, devices, and cloud platforms.
- Iterative and stateful. Cognitive computing technologies can ask questions and pull in additional data to identify or clarify a problem. They must be stateful in that they keep information about similar situations that have previously occurred.
- Contextual. Understanding context is critical in thought processes. Cognitive systems must understand, identify and mine contextual data, such as syntax, time, location, domain, requirements, and a user’s profile, tasks, and goals. The systems may draw on multiple sources of information, including structured and unstructured data and visual, auditory, and sensor data.
Examples and applications of cognitive computing
Cognitive computing systems are typically used to accomplish tasks that require the parsing of large amounts of data. For example, in computer science, cognitive computing aids in big data analytics, identifying trends and patterns, understanding human language, and interacting with customers.
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